Business Newsmaker: Three New Bedford companies in spotlight at PGA Merchandise Show

Posted Jan 21, 2018 at 3:01 AM

When the PGA 2018 Merchandise Show, the industry’s annual “Major of Golf Business,” kicks off in Florida, three New Bedford companies will be prominently featured.

Titleist, AHEAD and Moby Dick Brewing Co. all are Orlando-bound for the 65th annual gathering, Jan. 23-26, that welcomes more than 40,000 golf industry professionals from all 50 U.S. states and more than 70 countries to the sprawling Orange County Convention Center, which will host more than 1,000 exhibitors.

As for the New Bedford contingent:

— Titleist will be front and center at PGA Show Demo Day, the world’s largest, on Tuesday, Jan. 23, featuring its No. 1 golf ball as well as its popular line of clubs.

— AHEAD – one of the country’s top brands for men and women with headwear, apparel and accessories – will be introducing its hot new selections for Summer and Fall 2018 in the PGA Show’s Fashion Forum.

— Moby Dick Brewing Co., which opened in the New Bedford historic district in spring 2017, will be launching and serving its new private-label Dogleg Ale at various events throughout the PGA Show’s four days.

“We all think it’s a pretty cool story that’s developing at the PGA Merchandise Show with the three New Bedford companies playing key roles,” said David Slutz, president, Moby Dick Brewing Co. “This is our company’s first time at the PGA Show and we are thrilled to have the opportunity to debut our Dogleg Ale, which we’re confident will get positive reviews.”

Anne Broholm, CEO of AHEAD, concurred.

“This is not only wonderful exposure for our individual companies but also for New Bedford,” she said. “This is truly the sport’s global stage where the excitement level is off the charts. I think it’s awesome that Titleist, AHEAD and Moby Dick Brewing Co. all are part of the world’s largest business-to-business golf event.”

Original story here.

New Union Street building introduces hub for creative minds

Tracy Silva Barbosa never tires of the feeling after she introduces friends to her home.

They visit, look at her glass art, perhaps dine at a restaurant downtown and always leave with the same reaction.

“I never knew it was so beautiful and all of this wonderful stuff,” Barbosa said of the recurring reactions.

Barbosa lived in New York City for a decade before returning to the state where she grew up. Like many of her visitors, New Bedford impressed Barbosa and her husband. The culture and ever-growing art scene attracted them to make it their new home.

In January it will also be the home of her new business. Duende Glass will occupy a space in a new 10,000 square foot unit on Union Street dubbed a Co-Creative space by WHALE.

Barbosa, like multiple others whether it be artists or “creatives”, will use the space to create art and also sell it.

“I think the Co-Creative Center is just another spore from that flower,” Barbosa said. “It’s coming out of people who genuinely care and want to bring out the wonderful character this city has and bring it out in a tasteful way.”

There’s three levels to the building sitting beside The Garden and running along Acushnet Avenue.

The second floor of the building will consist of non-profit office space, apartments, and artist studios, which are already leased. The third floor consists of a two-bedroom market rate apartment.

The first floor, where Duende Glass and People’s Pressed, a juice and coffee shop, will be located, will house a public creative space.

The plan is to utilize the area closest to Union Street as a marketplace. Behind it will be a learning area where classes can be taught by anyone in the community. At the back of the building, bordering a park, the area will be used as a creative space filled with up-to-date technology like fabrication equipment and computer stations as well as work benches.

“We’re hoping we can build a community of Creatives,” WHALE Development Coordinator Amanda DeGrace said.

The first floor learning space will act as a chameleon of storts, blending into whatever the community envisions its best use.

DeGrace said there are 15 classes currently being discussed that would be available for public participation. They range from graphic design, creative writing, visual artists, sewing and even jam making. The class list continues to grow as community members continue to pitch ideas.

“We need to open the doors and see what this community wants this place to be,” DeGrace said.

Below the “Co-Make” area is a basement geared toward more industrial and textile creating as well as storage for artists.

Much like Gallery X on William Street or the studios in the former mill building on West Rodney French Boulevard brought Barbosa to the city, the Co-Creative Center hopes to attract even more imaginative minds.

“Through the Co-Creative more diverse artists come,” Barbosa said. “You want to have some cross pollination and that’s what innovation is.”

Follow Michael Bonner on Twitter @MikeBBonnerSCT

Original story here.

Behind the Counter: Furniture maker combines art and design in function

Posted Dec 30, 2017 at 9:22 PM

For all of woodworker Michael Pietragalla’s careful measuring and precise cutting, it’s what can’t be controlled that intrigues him most about the creative process.

“As you work into the wood, more and more patterns and details come out of it,” he says. “It’s not planned.”

This combination of practiced skill and unpredictable magic happens at Floating Stone Woodworks, Pietragalla’s custom furniture shop located in Loft 406 at 88 Hatch Street in New Bedford.

The name “Floating Stone” is an Italian translation of his last name. He specializes in handcrafted tables, bookcases, and benches, made from hardwoods such as cherry, maple, and walnut. Each piece is built and finished individually, with precision-cut, hand-fitted joints and hand-applied finishes.

Pietragalla moved in to Hatch Street Studios in 2000, the longest continuous tenant in a former mill building that now holds the working spaces of more than 50 creative professionals.

His 2,600-square-foot studio contains the large machinery required to construct his work, including a table saw, planer and drum sander. The long walls are lined with neat rows of hand tools in all sizes. With one wall full of windows facing west, he can wrap up his workday with one of the best sunset views that the city of New Bedford has to offer.

Meticulous craftsmanship is part of Pietragalla’s heritage. His grandfather, a shoemaker, immigrated to New Bedford in his 20s from the village of Pietragalla near Naples, Italy, and ran a shoe shop on North Front Street all of his life. His father was a trained hair stylist who operated his own salon while drumming for a dance band that played such popular local hangouts as Lincoln Park.

Pietragalla grew up in Fairhaven. In school, there were few signs of the exacting technician to come; mathematics was not his best subject. But he was thrilled as a teenager when his father bought him a set of drums, and he began to practice by playing along to jazz records. When the Beatles hit, he was inspired to form a rock ‘n’ roll band of his own. He later attended the Swain School of Design in New Bedford, where he earned a bachelor of fine arts degree in painting.

After college, he took on carpentry jobs, where he soon showed a knack for precision. “The bosses saw that I had the attention to detail for finished work, and that’s what they had me do,” he says.

While working for hire, Pietragalla began to investigate furniture design and history. He made friends with an antiques dealer who introduced him to Mission style furniture, a late 19th-century design aesthetic of clean lines emphasizing the unique quality of a wood’s grain. This discovery showed him that furniture making could be a way to combine his carpentry skills with his artistic training. “You can make furniture out of pine, and it’s functional. Or you can make it out of birdseye maple, and now it’s exciting to look at,” he explains.

At first Pietragalla tried working out of a studio in his basement, but space soon became an issue, so he moved into his current location on Hatch Street. The Mission style he favored was popular and, with the then-new internet opening up new connections, his website drew clients from all over the country with requests for custom projects.

He could barely keep up with his orders until the economy sank in 2008. Ever resourceful, Pietragalla started making the small, affordable pieces that remain his signature today. At first he carved chopsticks from bamboo scraps, which sold so well that he expanded into a full range of kitchen utensils. His offerings now include cheese spreaders, spatulas, and salad forks/spoons made of birch and walnut.

Most recently came his jewelry boxes, or as Pietragalla calls them, “treasure boxes.” They are the perfect product for him because they allow him to play with design, color, and texture, while precisely crafting a functional object.

The boxes are sleek and slender, approximately 12 inches long by 6 inches wide and 4 inches deep, made of exotic combinations like zebra wood, yellow heart and cherry.Their lids lift off with ornate handles, they are lined with leather or velvet, and some have hidden compartments.

Like the rest of Pietragalla’s work, the wood grain is the star.

“I like to mix up species of wood, because it becomes a treasure box, not just a jewelry box,” he says. “The box itself is a treasure, as much as what’s in it.”

In addition to those of his own styling, Pietragalla sells custom-designed treasure boxes. He also creates mixed-wood ring boxes to hold an engagement or wedding ring.

Pietragalla sells his work at Hatch Street Open Studios, a popular annual event held the weekend before Thanksgiving. His pieces are available throughout the year at the New Bedford Art Museum’s gift shop, as well as through the Artisans Way Fine Art and Contemporary Craft Gallery in Concord.

Pietragalla also offers furniture restoration and repair services at his studio. He works on pieces as diverse as chairs, tables, and mostly recently a broken sitar. He even replaced a cane chair seat for a customer by teaching himself the process from a YouTube video. “If it’s made of wood, I can probably fix it,” he says.

After decades of intense study and hands-on experience, Pietragalla emphasizes that he is still a student of craft and design, always learning. A poster on his office wall reads, “The life so short, the craft so long to learn.” That sums up the working philosophy of this son of generations of craftsmen.

To view a portfolio of Michael Pietragalla’s work, visit his website at His studio is open during regular business hours or by appointment on weekends. He can be reached directly at or at 508.997.1079.

Catherine Carter is a New Bedford artist and former Standard-Times journalist. Her profiles of area businesses will appear in this space regularly.

Original story here.

New Bedford Regional Airport adds commercial flights to Florida

Behind the Counter: Hippo is where unique meets hip meets art

New Bedford’s Joseph Abboud perfectly suited for NBA sidelines

When the NBA regular season kicks off Tuesday night, Kyrie Irving will sit in the visitor’s locker room in Cleveland’s Quicken Loans Arena and lace up his personalized Nike sneakers for his debut with the Celtics. In the home locker room, LeBron James will have an array of footwear options within his signature shoe line.

Later that night, across the country in San Francisco, the Warriors’ Steph Curry will tie the laces of his signature shoe with Under Armor. Houston’s James Harden will feature his shoe with Adidas. All will don jerseys with their named emblazoned across the shoulders.

The coaches in each contest, meanwhile, from Brad Stevens to Steve Kerr, have their own uniform for the game —a dapper suit, custom made and tailored for them in a style of their choosing. Their names are elegantly embroidered inside the lapels.

All those suits share a common thread: New Bedford.

For the last eight years, every suit worn by an NBA coach in a game, whether played in Boston or Los Angeles, San Antonio or Minneapolis, was tailored at Joseph Abboud on Belleville Avenue.

When coach Doc Rivers walked off the court in 2010 after his Celtics lost in the NBA Finals, he wore a suit tailored in New Bedford. When Brad Stevens took over as head coach in 2013, fabric from Belleville Avenue traveled with him to every NBA city. As he ushers in a new era with Irving and Gordon Hayward, he’ll do so with ties to the Whaling City.

This year also marks the first season the company will tailor NHL coaches. Bruins coach Bruce Cassidy visited the facility recently to be measured. It’s the latest extension into the sports world for Joseph Abboud Manufacturing, which also designs and produces suits for NESN, the official broadcasters of the Boston Red Sox and Bruins.

“From the very beginning of my brand, I’ve always been affiliated with sports and the Olympics because I was able to speak to American men,” Joseph Abboud said. “It didn’t matter the color of your skin, the political preference, your religion, it was always about a great American enterprise like the NBA. Yeah, I’m very proud of it.”

“I always thinks we have a responsibility to make them the best suits we can,” said Abboud, who serves as chief creative director of Tailored Brands Inc., parent company of the firm which bears his name. “When they wear our suits, we want them to feel good. But we also want to be proud.”

Three maps hang in the corporate office of Joseph Abboud in New York City at Madison Avenue and 49th Street. Most of the foot traffic breeze by the outlines of New York City and Milan, Italy. However, the map of New Bedford that hangs alongside draws the most comments.

“We took two world capitals and we also said, for us, New Bedford is just as important,” Abboud said.

That office’s proximity to the NBA store led to its current relationship with the league.

Tony Sapienza, CEO of Joseph Abboud Manufacturing and lifelong Celtics fan, frequented the store quite often, and it was there he bumped into Michael Goldberg, the former executive director for the NBA Coaches Association.

“He had worn the Joseph Abboud brand and he introduced himself,” Sapienza said. “He said we ought to do something together.”

A lunch sparked the deal for the 2009-10 season.

The coaches receive 10 suits a season, 15 if they’re a first-time coach. Joseph Abboud officials travel to Chicago each fall for the NBA coaches summit, meeting with their clients — some familiar faces and always some first-timers — for the fitting sessions. There they meet one of Joseph Abboud’s secret weapons.

‘Best of the best’

Amidst a jungle of hanging suits and the perpetual pounding of industrial sewing machines, Salvatore Mellace reaches into his pocket, fishing out a thimble.

“I was 10-years-old when my father gave me a thimble,” he said with a thick Italian accent. “My father tied this around (my fingers) with a rope for a couple of years — day and night so that this is automatic. So when you sew, the nail will go through this and you don’t poke your skin.”

Now 72-years-old, Mellace possesses more than six decades of tailoring experience and still owns the original thimble his father gave him.

When the NBA coaches flock to Chicago each fall for their coaching summit, Mellace meets each one with tape measure.

The Senior Vice President of Design and Quality needs only about 15 minutes to dictate precise measurements for the perfect fitting suit.

“He is the best of the best. Let me tell you,” Custom Manager Jenny Barroquiero said.

Mellace studied the artform under his father Dominic in Northern Italy. As a young boy in the rebuilding efforts after World War II, Dominic would send his son to the concrete construction sites. Mellace would search for the thick paper bags that once held the concrete and bring them back to his father.

“I used to put the cement bag in this bag, bring it to the factory, clean it, and then we would make the pattern from the cement bag,” Mellace said.

Within the Joseph Abboud Manufacturing facility today, computers efficiently plot the pattern on paper utilizing every inch of the fabric. Machines then precisely cut the fabric. But even with that industrial precision, Mellace keeps his eye on the details.

“I follow through all the garments to make sure that everything is on spec,” he said.

Movable waist-high shelves scatter throughout Joseph Abboud Manufacturing. The small metal racks include a stick with a white piece of paper attached at the top that reads, “NBA Coaches for Salvatore.”

What lies on the racks varies. There could be a portion of a suit, a jacket or pants. Regardless of the point in time of the suit’s life, Mellace examines them.

“I check to make sure that the chest piece is nice and straight, that the pocket is good,” Mellace said. “I check the waist, make sure that … it matches according to my number. Otherwise it’s going to be big or small. It’s no good.”

There are at least six checkpoints a suit has to clear under Mellace’s watch. For efficiency and organizational purposes, an entire order reaches each checkpoint at the same time.

Any issue regardless of its minuscule nature is repaired by hand. It takes about three or four weeks for the process to be fully completed.

“It’s very important that when (Barroquiero) ships the personal suits for them, they’ve got to be perfect,” Mellace said.

“To make a custom suit is an art.”

‘She’s the boss’

After Mellace takes a coach’s measurements, Barroqueiro helps them narrow more than 300 swatches down to 10 suit selections. Additional modifications are possible within each suit, like lapels, buttons, pockets and more.

“When Brad (Stevens) was the new Celtics coach, he was so overwhelmed. He was like, ‘I really don’t need 15 suits. This is a lot,’” Barroquiero said. “You could tell it was too much for him to handle. He was so sweet, though. He was like, ‘I don’t know what else to get.’”

Veteran coaches understand the process. Some waste little time in selecting suits. Others flip through hundreds of swatches, snap pictures on their phones and asked for suggestions from their wives.

Former Celtics coach Doc Rivers fell into the category of coaches who thoroughly enjoyed the process.

“He loves the swatches,” Barroquiero said. “He’ll sit and he loves looking and feeling.”

Other coaches took notice.

Tom Thibodeau, who served as Rivers’ associate head coach in Boston, asked Barroquiero one year to match his order with everything Rivers placed.

″‘He has good taste. I’m just going to do everything he did,’” Barroquiero remembers Thibodeau saying. She said she hoped he and Rivers would text one another to ensure they didn’t wear the same suit to game.

Barroquiero’s role differs depending on the coach.

“They trust Jenny. No question about that,” Mellace said. “They don’t trust me, but they trust her. They trust me for one thing. But when it comes to lining, fabric and style, she’s the boss.”

Barroquiero stacks the swatches categorically in an attempt to make the decision-making process easier.

Coaches flock toward navy. But color only accounts for a portion of the process.

“They’ll pick out a linen. I tell them that’s going to wrinkle,” she said. “You probably don’t want that. If you’re going to Florida and you want to wear it on vacation, that’s fine but not to a game because it’s going to be really wrinkly. So you just guide them.”

‘You don’t believe it’

Tens of thousands of yards of fabric, stacked in spools, rise more than a dozen feet off the ground in the southern end of Joseph Abboud Manufacturing.

They account for most of the swatches presented for the coaches. At times Barroquiero will walk through the tree-trunk sized spools. A specific fabric links her to a coach or NESN client.

“I know Brad Stevens wants just subtle fabrics, so you help him pick those subtle fabrics,” she said. “Whereas you know that Jim Rice, you show him something boring he’s going to say, ‘eh uh, that’s not for me.’”

Some of the spools will only contain 5 to 10 yards of material, but they’re exclusive to Joseph Abboud shows. They’re often referred to as “sample patterns” and right up the alley of the former Hall of Fame left fielder for the Boston Red Sox.

“Jim Rice comes to the factory to pick out his swatches,” Barroquiero said, “because he knows there’s always sample pieces here. He wants something different. He loves to walk through and pick out what he wants.”

At any given time, the unassuming two-story brick building could host Boston sports royalty. Rivers, Rice and newly ordained Bruins coach Bruce Cassidy have all walked through the congestion of sewing machines and hanging fabric.

“You do (have to pinch yourself). You almost do,” Sapienza said “It’s like you don’t believe it. You’re talking to (Hall of Famer Dennis) Eckersley. He’s talking to you about throwing fastballs. Or you’re talking to Jim Rice on how he hits home runs.”

The feelings extend beyond the date when the suits ship out of the New Bedford facility.

There are more than 1,200 NBA games a season. Playoffs can jump the number by more than 100.

Regardless of the contests, Barroquireo’s reaction is the same.

“Every time there’s a game on,” she said. “You’re like ’Ahhh! He’s wearing our suit.”

Follow Michael Bonner on Twitter @MikeBBonnerSCT

Original here:

Milhench Supply celebrates 85 years in New Bedford

Business Newsmakers: Darn It! Inc once again taps Beaumont Solar to nearly double their existing solar system

NEW BEDFORD — Beaumont Solar, a leading, full-service solar developer and Engineering, Procurement & Construction (EPC) company, and Darn It! Inc., a family-operated distribution and refurbishment business located in New Bedford, have partnered once again on a successful solar installation. Back in 2011, Darn It! Inc. President Jeff Glassman selected Beaumont Solar to fully engineer, procure and install a 281.6kW roof-mounted solar system on his 1903 mill building. It was the largest commercial solar rooftop in the City of New Bedford at that time.

Seeing first-hand the utility savings the solar system was providing, Glassman once again contacted Beaumont Solar to expand his system by an additional 234.5kW to further offset his utility costs. “For a facility the size of ours and the volume of business we accommodate, our utility costs became a big problem for us. Solar is the solution for that problem,” said Jeff Glassman, President of Darn It! Inc. “The building has a huge flat roof, it’s in the sun all day so solar made perfect sense. The first system worked out so well and I still had plenty of available roof space, I realized why not get rid of even more of our electric costs by calling up Beaumont and seeing if we could add more solar. I can make even more of my own power, gain further control over my energy usage and invest that money somewhere else.” And so, the call was made.

“One of the concerns Mr. Glassman had was how the changing SREC values and regulated deadlines would affect the financial picture of installing the second system. But our financial team prepared a full, comprehensive analysis and assured Mr. Glassman that we could not only secure him an SREC reservation, and a net metering reservation, but that our design and construction team would complete the project in ample time,” said Phillip Cavallo, President and CEO of Beaumont Solar. True to their word, Beaumont finished the project well ahead of all financial deadlines and Mr. Glassman had the permission to operate the second system from the utility company in his hands by this past April.

The Darn It! Inc. location in the heart of the North End factory district at 630-686 Belleville Ave, has come full circle for the Glassman family and holds ties to the family’s history. Back in the 1930′s, his relatives first came to New Bedford and began working for what was then known as the New Bedford Manufacturing Co, makers of pajamas, in this very building which Glassman ironically ended up purchasing when his own business needed to expand. Today, Darn It! uses the building for providing door to door logistic solutions, warehousing & distribution services for retailers, manufacturers and wholesalers worldwide. Most notably, Darn It! is known for its quality control services including inspections, and correcting manufacturing mistakes offering services that include item re-packaging, repairs, returns processing, mold remediation, label change, dry cleaning/laundering & pressing.

The old mill buildings of the city are a reminder of the generations of hard-working people who made up the heart of the city. However, they were also known as heavy polluters of the atmosphere due to the means by which they accessed their power through coal, and the like. But together, Darn It! Inc. and Beaumont Solar continue to enhance this building’s history and future by making it a commercial business leader that will stand proud amongst its peers showcasing its ability to operate green under its own clean, renewable energy.

Original story here:

Sales pitch contest a big night for aspiring local entrepreneurs

By Steve Urbon

NEW BEDFORD — It was semi-chaos Thursday evening in the basement cafeteria of the Global Learning Charter Public School as about two dozen budding entrepreneurs and their families and supporters joined in a “pitch contest” sponsored by EforAll, a Lowell-based organization whose goal is to nurture entrepreneurs in the smaller cities of Massachusetts.

Before the evening was through, a half dozen people had made their sales pitches, a few fortunate winners had been awarded substantial checks for their efforts, and a huge gesture had been made in support of Homeless Advocates, a local group looking after the homeless in SouthCoast.

Matt Medeiros of New Bedford was the grand prize winner of $1,000 for his concept of a “local coders” organization, which matches fledgling web and mobile app designers with small businesses and cash-strapped nonprofits who otherwise cannot afford to hire agencies to do all the work.

The problem, Medeiros said, is that businessmen like himself have trouble finding web designers and mobile application designers locally because as soon as they learn the skills they are off to Boston, New York or San Francisco, creating local scarcity and higher costs.

“We solve this problem by connecting people who want to learn how to build website and mobile apps with nonprofits who don’t have the money to do it. Participants learn from mentors from the SouthCoast area.

Seconds after Medeiros had his picture taken with the oversized check, he reached out to Peter Costa of the Homeless Advocates and said simply, “This is a donation to you,” drawing cheers from the gathering.

The EforAll pitch contests, similar to the “Shark Tank” reality TV shows, are becoming a regular event in New Bedford, Fall River, Lowell, and other “gateway cities.” They bring together people with ideas or small businesses that can be started with very little money but a lot of mentoring and coaching by volunteers who guide novices through the details of getting a business up and running.

The pitch contests enable participants to hone their sales skills as finalists get two-and-half minutes to sell their concept to a panel of judges, some local, some from EforAll. Contestants bring whatever they can to illustrate their concept or invention, and everybody takes some time to circulate around the room, grab a slice of pizza, and get to know fellow entrepreneurs through a little networking.

Twenty applicants were whittled down to a half dozen for the final pitches, with substantial prizes for those who top the final list: $1,000 for the grand prize, $750 for second place, $500 for third, $500 for a “wild card” and $500 for the people’s choice award.

Nic Cortes of Fall River won the wildcard for his concept of heated driveways.

Third place went to Homeless Advocates, a $500 people’s choice went to Hanna Walsh of New Bedford for a foot therapy ball for people suffering from afflictions like diabetes, and second place went to Anthony Markey of New Bedford for a system to providing college textbooks affordably in an on-campus exchange.

Follow Steve Urbon on Twitter @SteveUrbonSCT.

Original Story Here


Moby Dick Brewing Co. closing in on opening day

NEW BEDFORD — A whale of a beer operation is brewing in the city’s downtown historic district.

The Moby Dick Brewing Co. is set to open its doors, and its taps, to the public on March 14 — making it the only grain-to-glass brewery in New Bedford.

Located on the corner of Union and Water street, the nearly 100-seat brewpub is aiming to cater to the craft beer crowd, the roughly 5,000 people working in the downtown area and the 120,000 people that live within 20 minutes of its doorsteps, says co-owner Bob Unger.

“We think we’re going to rejuvenate this whole section of the city,” Unger said.

Moby Dick is a joint venture of Unger, a former editor and associate publisher of The Standard-Times, and six other partners.

They hope to do for the historic district what the whaling industry did for the city two centuries ago.

Calling on the novel that helped put New Bedford on the literary map, Unger thought the name of the brewery was a no-brainer.

“Quite frankly, we felt the name is under-utilized around here,” Unger said. “Given where we’re located and the fact that this corner was once a place that outfitted whaling vessels, as most places in this part of the city did, it seemed to make sense.”

With the name and location out of the way, they enlisted the help of acclaimed local brewmaster Scott Brunelle to handle the beer and former Seattle-based chef Tom Mackley to create a menu to pair with Brunelle’s eight beers brewed in-house.

From the food to the beer to the artwork hanging on the walls the idea is evident: local sustainability. A beer Brunelle produces with wheat grain that’s spent at the end of the brewing process could be sent to a local farmer to be used to feed their livestock. They’d buy the local prepared meats from them in exchange for the wheat grain.

“We want to be good neighbors,” he said. “We want to support the work of other restaurants and businesses around us. Their success contributes to ours.”

Mackley added, “I think the idea was to reach out to the different local producers, purveyors and fishermen and see what type of ingredients were available and figure out what’s sustainable and what’s being caught responsibly.”

The lunch and dinner menus will blend classic pub fare with some of New Bedford’s seafood flare. The city’s well-known fishing industry and the possibility to work with a new set of ingredients are what excited the farm-to-table chef about coming to Moby Dick.

But even the classics will have a local, innovative spin on them. The fish and chips dish will be made from a beer batter of the American lager brewed in one of Brunelle’s five stainless steel brewing tanks, that hold 310 gallons each. The chowder will feature salt cod, a Portuguese favorite. Some more adventurous items will be the pan-seared redfish and skate wing, and the grilled whole fish.

“We’re hoping people won’t be scared off by the head being on the plate,” Mackley said.

Unger and Slutz dove head-first into the brewpub venture a little more than a year ago. He had just left his position at the Standard-Times and when Slutz had left Precix.

“What do you want to be when you grow up,” Unger asked Slutz while having coffee at the Green Bean one day.

It didn’t take more than 30 minutes for Slutz to be convinced. The seed was planted in Unger’s mind after sharing a few beers with his father, a former brewer for Schaefer Brewery, in St. Augustine, Florida. His 91-year-old father said, “If I was 25 years younger I would open a place like this. And you should too.”

Unger didn’t need to convince many more as he received investment backing with strong local ties.

The investment team includes David Slutz, former CEO of Precix; Maureen Sylvia Armstrong, CEO of the Sylvia Group in Dartmouth; Peter Kavanaugh, owner of Brownell Boat Stands in Mattapoisett and president of La-Z-Boy Furniture Galleries in Dartmouth; Richard Lafrance, CEO of Lafrance Hospitality, which operates the New Bedford Fairfield Inn & Suites and White’s of Westport, among other hotel and restaurant holdings; Andy Gomes, owner of A Gomes Equipment in Acushnet; Randy Weeks, the partner-in-charge of Partridge, Snow & Hahn’s New Bedford office, and Unger, principal of Unger LeBlanc Inc. Strategic Communications.

The hope of everyone is to rebirth the area of the downtown facing the waterfont and make New Bedford a destination for tourists and locals alike.

“I think there are going to be more and more people coming to New Bedford, but as we become a local staple hopefully they’ll want to stick around more. We think that’s a good thing for New Bedford,” Unger said.

Original Story Here: