NEW BEDFORD — A whale of a beer operation is brewing in the city’s downtown historic district.
The Moby Dick Brewing Co. is set to open its doors, and its taps, to the public on March 14 — making it the only grain-to-glass brewery in New Bedford.
Located on the corner of Union and Water street, the nearly 100-seat brewpub is aiming to cater to the craft beer crowd, the roughly 5,000 people working in the downtown area and the 120,000 people that live within 20 minutes of its doorsteps, says co-owner Bob Unger.
“We think we’re going to rejuvenate this whole section of the city,” Unger said.
Moby Dick is a joint venture of Unger, a former editor and associate publisher of The Standard-Times, and six other partners.
They hope to do for the historic district what the whaling industry did for the city two centuries ago.
Calling on the novel that helped put New Bedford on the literary map, Unger thought the name of the brewery was a no-brainer.
“Quite frankly, we felt the name is under-utilized around here,” Unger said. “Given where we’re located and the fact that this corner was once a place that outfitted whaling vessels, as most places in this part of the city did, it seemed to make sense.”
With the name and location out of the way, they enlisted the help of acclaimed local brewmaster Scott Brunelle to handle the beer and former Seattle-based chef Tom Mackley to create a menu to pair with Brunelle’s eight beers brewed in-house.
From the food to the beer to the artwork hanging on the walls the idea is evident: local sustainability. A beer Brunelle produces with wheat grain that’s spent at the end of the brewing process could be sent to a local farmer to be used to feed their livestock. They’d buy the local prepared meats from them in exchange for the wheat grain.
“We want to be good neighbors,” he said. “We want to support the work of other restaurants and businesses around us. Their success contributes to ours.”
Mackley added, “I think the idea was to reach out to the different local producers, purveyors and fishermen and see what type of ingredients were available and figure out what’s sustainable and what’s being caught responsibly.”
The lunch and dinner menus will blend classic pub fare with some of New Bedford’s seafood flare. The city’s well-known fishing industry and the possibility to work with a new set of ingredients are what excited the farm-to-table chef about coming to Moby Dick.
But even the classics will have a local, innovative spin on them. The fish and chips dish will be made from a beer batter of the American lager brewed in one of Brunelle’s five stainless steel brewing tanks, that hold 310 gallons each. The chowder will feature salt cod, a Portuguese favorite. Some more adventurous items will be the pan-seared redfish and skate wing, and the grilled whole fish.
“We’re hoping people won’t be scared off by the head being on the plate,” Mackley said.
Unger and Slutz dove head-first into the brewpub venture a little more than a year ago. He had just left his position at the Standard-Times and SouthCoastToday.com when Slutz had left Precix.
“What do you want to be when you grow up,” Unger asked Slutz while having coffee at the Green Bean one day.
It didn’t take more than 30 minutes for Slutz to be convinced. The seed was planted in Unger’s mind after sharing a few beers with his father, a former brewer for Schaefer Brewery, in St. Augustine, Florida. His 91-year-old father said, “If I was 25 years younger I would open a place like this. And you should too.”
Unger didn’t need to convince many more as he received investment backing with strong local ties.
The investment team includes David Slutz, former CEO of Precix; Maureen Sylvia Armstrong, CEO of the Sylvia Group in Dartmouth; Peter Kavanaugh, owner of Brownell Boat Stands in Mattapoisett and president of La-Z-Boy Furniture Galleries in Dartmouth; Richard Lafrance, CEO of Lafrance Hospitality, which operates the New Bedford Fairfield Inn & Suites and White’s of Westport, among other hotel and restaurant holdings; Andy Gomes, owner of A Gomes Equipment in Acushnet; Randy Weeks, the partner-in-charge of Partridge, Snow & Hahn’s New Bedford office, and Unger, principal of Unger LeBlanc Inc. Strategic Communications.
The hope of everyone is to rebirth the area of the downtown facing the waterfont and make New Bedford a destination for tourists and locals alike.
“I think there are going to be more and more people coming to New Bedford, but as we become a local staple hopefully they’ll want to stick around more. We think that’s a good thing for New Bedford,” Unger said.
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