Downtown business women boosting confidence and commerce at Shimmer and La Vie est Belle Apothecary

In the heart of downtown, two women are revolutionizing the way we think about beauty.

With the growing fad to use natural and ethical beauty products, two new store fronts have found a home in New Bedford, and thanks to the passion from their owners, they’re aiming to outlast any trend.

Wellness and happiness with one’s self is closely tied to beauty at each store, and the women who operate them each take their own original spin on the idea. The result? Two one-of-a-kind experiences where the customer is put at the front of mind.

Take Shimmer, located on 187 Union Street, owned and operated by New Bedford native Katherine Lowe. The store itself is fresh and minimalistic in nature, clean white walls and natural wooden shelving. Inside, Lowe has tactfully arranged her curated collection so that a customer new to the “clean beauty” trend does not feel overwhelmed, but rather captivated and excited to try something new.

“I wanted the room to reflect the products, clean and understated,” explained Lowe, who with a background in business came up with the idea for Shimmer after her sister developed severe allergies, and she began researching “clean” product options. Clean products are ethically sourced, never tested on animals, and made with our wellness and the environment in mind.

“I did so much research on what is actually clean, non-toxic, and ethical, and wanted to create a place where people could find these products and know that what they are using is safe,” said Lowe.

According to Lowe, as the concept of clean beauty has grown popular, the trend has not been particularly regulated, and just because something says “organic” does not necessarily mean it is ethical. “It’s really important to me that all the products I’m selling are things I would recommend to my sister,” she said.

In addition to beauty products, home goods such as laundry detergent and all-purpose cleaners are available at Shimmer as well. Lowe recommends and reminds her customers not to feel pressured to switch to all-natural products all at once, but rather try a few products at time to find what works best for you.

Just a couple of blocks down away on 30 North Water Street is La Vie est Belle Apothecary, owned and operated by Dr. Tammy Gleeson, a thoracic surgeon with SouthCoast Health.

The store is a romantic dream with a French eclectic flair. The dark wood, mirrors, and accent pieces like the fabulous pink sofa by the register transports customers back in time to the days of the original apothecary.

“My focus is to make people happy, and feel good about themselves,” said Gleeson, who has lived downtown herself for the past three years, after running her own private practice in Michigan for a bulk of her career. “I realized I’m not getting any younger, and it was time to do something different. You can’t take life too seriously,” she said.

La Vie est Belle, or “Life is Beautiful,” is the perfect name, and the tiny details made by Gleeson add to the store’s artistry.

The apothecary, which is described as a “fortress of relaxation and peace” on its website, features all-natural beauty products including perfumes, essential oils, and a table full of soap selections. Furthermore, Dr. Gleeson offers aesthetic medicine such as facials and botox, and will soon offer cool sculpting.

Expanding the treatment and wellness component to the store is a goal for Gleeson, who specifically researched skin-care products that could help with acne, scarring, and wrinkles. Everything available at the store has been researched and tested by Gleeson, including the all-natural dog shampoo, thanks to the help of her English bull-dog, Salvadaor.

Both Lowe and Gleeson explained that the support they’ve received from the downtown community has been wonderful.

“The small business community has been so supportive. There’s such a sense of community downtown,” said Lowe, who has deep ties with the community as her father is a long-time teacher at New Bedford High School, and her mother served as an admissions clerk at the Whaling Museum for 30 years. “I always knew I’d open a boutique downtown someday.”

“I love downtown New Bedford,” said Gleeson, who although is newer to the area, explained how much change and growth she’s seen just in the few years she’s lived there. “The neighbors have been extremely supportive. It’s been a fun adventure, and will continue to be as we grow,” she said.

“It goes hand and hand with the wellness industry,” said Lowe, sharing that a goal of hers is to one day offer make-up application and product consultation at Shimmer. “Younger generations are paying close attention to what is in their products, and how safe it is for their bodies and the environment.”

“When people leave the apothecary, I want them to feel comfortable, happy, and confident,” said Gleeson, who further explained that looking and feeling our best can boost our confidence and overall happiness. “They deserve to feel a step closer to who they want to be,” she said.

Original story here.