NEW BEDFORD — Officials cut the ribbon on another "hip," lifestyle-oriented business in the downtown business district Monday, marking the opening of The JuiceBox at 285 Union St. operated by sisters Natasha and Jessica Suarez.

Jessica Suarez, who is from New Bedford but also lived in San Diego, said she and her sister looked for a location for more than a year before settling on the storefront in the R.D. Wroble Building at the corner of Union and Eighth streets — diagonally across from the newly opened state Registry of Motor Vehicles office.
Eric Pope, a member of the School Committee, praised the sisters, who are family friends. Mr. Pope called The JuiceBox an example of "innovative ideas" and part of a growing business community in the downtown business district.

Kathy Dehner, Ward 3 city councilor, said as a businesswoman she is always excited by seeing more downtown activity and especially pleased to see "young people involved in building New Bedford."

Mayor Scott W. Lang, who helped cut the opening ribbon, said The JuiceBox was a "thoroughly modern" business. "It is one of the little places you can come to, have a drink, hook in your laptop — it's a natural," Mayor Lang said. "All these little businesses make up a great part of our city," Mayor Lang said, and together the downtown businesses are serving as a catalyst for the area's revival. About 30 people gathered at the storefront for the ribbon cutting.

The JuiceBox menu includes "berry smoothies," a kid's menu, coffee-based drinks and bagels and cheeses.
Contact Joe Cohen at jcohen@s-t.com
September 16, 2008 6:00 AM

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