Shimmer opens in downtown New Bedford

By The Standard-Times

A new addition to the downtown boutique shopping scene is open at 187 Union St. Shimmer focuses on “clean and ethical beauty brands, carrying a variety of cosmetic, personal and home care products,” according to a news release.

The store is open from 10 a.m. to 5 p.m. Tuesday through Saturday.

Katherine Lowe, proprietor, has roots in the downtown community. Her first job was working in the admissions department of the New Bedford Whaling Museum, which was run by her mother for almost 20-years. “Working at the admissions desk taught me everything I know about customer service, and as the epicenter of downtown, it gave me the opportunity to learn about the downtown community,” she said in a statement.

“I’ve always known I wanted to open my own boutique downtown and the time was finally right to venture out on my own,” says Lowe.

The curated collection ranges from organic bath salts to non-toxic mascara, and from non-toxic detergent to safe and reef-friendly sunblock. Shoppers can find brands that are health-conscious and environmentally-friendly, such as Clove + Hallow, Ginger June Candle Company, Lola Jane Naturals, and The Laundress, to name a few, according to a release.

“When my family was making the switch to clean products, we found it very difficult to distinguish between what was actually safe for use and what was simply being marketed as safe. I wanted to create a place where you knew all of the brands were clean and offered a variety of products. Switching to a clean laundry detergent is just as important as switching to clean makeup or skincare.”

For more information, visit www.shopshimmerbeauty.com.

Original story here.